This year, Barbie is inspiring girls to pursue their dreams in the field of sports and reminding them they can be anything by introducing Barbie® Olympic Games Tokyo 2020 Doll Assortment and honouring sports role models for their achievements.
In Singapore in conjunction with International Women’s Day, Barbie celebrates three female athletes who have brought Singapore pride through their athletic achievements to spur inspiration in young aspiring female athletes. Each athlete shares their words of inspiration aimed to inspire both girls and boys and to promote sports in the country.
The three athletes in Singapore that will be honoured are:
“As the original girl empowerment brand, Barbie is dedicated to shining a spotlight on powerful, diverse role models to inspire the limitless potential in every girl,” said Lisa McKnight, SVP and Global head of Barbie and Dolls, Mattel. “As sportswomen continue to set new records and take centre stage around the world, we are proud to honour these amazing women by amplifying their stories and achievements. In an effort to close the Dream Gap, we have a responsibility to show girls they can be anything on and off the field, court, mat and beyond.”
Commencing June 2020, fans can take joy as Barbie brings to life the first-ever Southeast Asia “Barbie Sports Arena”! There will be sports-centric activations for kids to immerse themselves in the experience of being a real athlete. Fans can also look forward to the “Barbie Sports Championship” slated for Q3/Q4 2020 where kids are able to participate in the qualifying rounds across the region. Winners will be able to compete in the Southeast Asia Grand Finals and represent their home country! Stay tuned for more upcoming news and enjoy special promotions that include the special edition Barbie gold medals and jerseys.
On 18 February 2020, Mattel, Inc. revealed the Barbie® Olympic Games Tokyo 2020 collection. This is the first products collection across brands to celebrate the Olympic Games Tokyo 2020. Mattel collaborated with the IOC and Tokyo 2020 to create licensed toy products, as part of a new licensing agreement and in line with the IOC Global Licensing Strategy. This international product line, rolling out this spring, highlights inclusivity and innovation, with toys reflecting the five new sports added to the Olympic program in Tokyo – baseball and softball, sport climbing, karate, skateboarding and surfing – all to inspire a new generation of athletes and fans around the world. In addition to the five Barbie® Olympic Games Tokyo 2020 dolls, Barbie is introducing new sports items into the line including characters as seen on Barbie Adventures Season 2 such as Barbie as a swimmer, Chelsea as a soccer player, Stacie as a basketball player up to Skipper as a surfer!
The Barbie® Olympic Games Tokyo 2020 and sports toy range will be made available from mid-2020 at all leading toy and departmental stores nationwide.
Since 1959, Barbie has inspired girls to be anything. From princess to president, astronaut to zoologist, there isn’t a plastic ceiling Barbie hasn’t broken. Today, with over 200 careers and counting, she continues to inspire the limitless potential in every girl.
Mattel (NASDAQ: MAT) is a leading global children’s entertainment company that specialises in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends™ and Mega®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com or at www.facebook.com/Barbie