Bvlgari keeps supporting the scientific and medical community in their fight against coronavirus. One month after announcing an important donation to the Spallanzani Hospital, Bvlgari has announced its further contribution to the national effort to prevent, fight and eradicate Covid-19.
The Roman Jeweler has decided to manufacture together with its historical fragrances partner, ICR (Industrie Cosmetiche Riunite, Lodi), several hundreds of thousands hand gel bottles to be supplied in priority to all medical facilities through the Protezione Civile (Italian Civil Protection Department).
“I believe as a major economic actor and symbol of Italy, Bvlgari has a responsibility to contribute to the national effort to help prevent, fight and eradicate Covid-19. Thanks to our fragrances expertise we have been able to develop together with ICR a “hand cleansing gel with sanitiser”, which will be manufactured in our Lodi Factory already making our high-end perfumes and hotels amenities. Aware of the difficult situation we are experiencing, we believe it is our duty to contribute with our know-how and production facilities and we thank the Italian Civil Protection Department who will take care of the collection and distribution” says Bvlgari CEO Jean-Christophe Babin.
The hand gel will be distributed in 75ml recyclable bottles through the Protezione Civile (Italian Civil Protection Department). This will help the most critical infrastructures today waging war against the virus. Bvlgari plans to manufacture hundreds of thousands of bottles in the coming 2 months.
“As a Scientific Research and Treatment Institute, with a national and international scope” – says the General Director of Spallanzani Marta Branca. “Working for research means not only reacting to the emergency, but above all supporting the hope of finding treatments and vaccines for this infection and other serious infectious diseases. The support of Bvlgari means having the real perception of a stable and lasting collaboration”.
Bvlgari is part of the LVMH Group, the world leader in luxury products and retailing. The Group announced last week a similar support to French Health Authorities, manufacturing in its Perfume&Cosmetics laboratories (Dior,Guerlain,Givenchy). Around 50 tons per week of sanitizing gel to be generously distributed across French hospitals. The Group has also placed an order of a significant amount of masks to a Chinese supplier. The first 10 million masks will be delivered in France this week. The Group is also currently looking to send several millions masks to Italy and Spain.
Well done to this team! The Ladies Cue is happy that big brands are also doing their part to fight the virus outbreak!