New Initiative Where Global Coach Stores are Reimagined as Community Hubs.
Coach introduces Windows of the Future, a new initiative where Coach stores around the world are reimagined as community hubs with bespoke experiences, in Pavilion Elite Kuala Lumpur.
Inspired by Coach’s free-spirited and inclusive approach to its heritage, the initiative will introduce bespoke window displays at nine locations around the world, many in collaboration with local artists. The one-of-a-kind installations adapt Coach’s beloved house motifs and recent brand campaigns for local audiences.
The Pavilion Mall location pays homage to Coach’s fearless mascot Rexy in supersized form. Showcasing bespoke 3D innovation and technology, the window display features the house mascot with iconic Rogue bags, while making a rogue appearance at the Pavilion Elite giant LED screen – the largest screen in Bukit Bintang, Malaysia’s shopping hub. Rexy is shown walking around the screen and holding Rogue bags– reflecting the Rogue’s unique attitude, inspired by free spirits, rebels, and dreamers.
Windows of the Future will debut bespoke windows at additional locations including Coach House in New York City, Coach Ala Moana, Coach Mitsukoshi, Coach Michigan Avenue, Coach Senayan City, and Coach Yorkdale. They will be unveiled with launch events at each location inviting the local community to experience the unique installations and connect with each other and the brand. Built with environmentally responsible materials and designed to be evergreen as part of an effort to reduce waste, Coach’s Windows of the Future installations are part of the house’s ongoing commitment to environmental responsibility.
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown, the brand makes beautiful things, crafted to last—for you to be yourself in.