Believe in the power of community. On some days when you feel big goals are impossible, or when you feel like giving up, you need to lean on your like-minded community. You can even “borrow” motivation, and in turn “return” with your own inspiring stories to pay it forward.
In this special column called the “TLC x Fempreneurs Series”, we will be featuring inspiring Female Entrepreneurs (Fempreneurs) in short. You will be able to have a sneak peek at their mindsets and their daily habits.
Meet Ezza Yusof
In the new series of Asia Fempreneur feature, meet Ezza Yusof, the founder of 2morrow Official, who is based in Malaysia.
Tell us a little about yourself.
Hi, I am Ezza Yusof, and I am the founder of 2morrow Official.
2morrow Official is a brand that has been creating custom made heels that emphasizes on making comfortable casual heels with attractive design for 8 years. Our heels collection are all designed by our founder and every heels are all unique yet loved by all. Another special part of our brand is that we also provide bridal heels service for the bride to be to customize their dream heels. Most importantly, our brand signature is that all of our heels are handmade and keenly produced in our own workshop.
What got you started on your business?
My deep love towards heels got me started on 2morrow Official. I always go for something that unique to wear and to match with my outfit. Sometimes, the colour of the heels are very limited and it saddens me that I can’t find something that really close to my preferences. I was inspired to produce something that has a wide range in colours, heels and distinct design rather than only using safe colours and similar design that is trending.
Before you started on your business, what did you do on a full time basis?
Before I started my business, I was a graphic designer of a company. Sometimes, I sketched and surveyed my dream heels. With the skills that I have, I did not want to let my passion go to waste, so I created my own brand.
What were some difficulties you faced in your life and how did you overcome them?
In the beginning of establishing my own brand, it was very challenging. I was very passionate but unsure where to start. What is the first step to take? It suddenly felt so hard and I questioned my choice. I did not know how to manage everything on my own – the materials, the marketing platform, production and customers engagement.
However, I trusted myself and begun to do more research on establishing my own brand, especially reading up books to the latest magazines and then more articles. I learnt how to prioritize the tasks based on their importance. Thanks to my family and my friends who supported me unconditionally, I managed to build a brand for the past 8 years.
What is your vision / personal motto?
My personal vision is to focus all of your energy, not to fight the old but on building the new. In life, we will stumble upon uncountable challenges. However, it depends on how we deal with them. If we choose to be affected, we will lose. Choose to face them and find the solution, because every challenge will prepare us for the future.
Who inspires you?
Zendaya inspires me the most with her distinct, unique yet loveable fashion sense.
Do you have any word of advice for other ladies who are starting their business / starting to pursue their dream?
For ladies out there, who would like to start doing business or pursuing their dreams, I would advise them to have a strong will. Do not be discouraged by what others say – You are the one who is going to achieve your dreams so you know better what you are doing.
Moreover, it is important to have a long-term plan of your business/dream and then explain it to your family so that they can understand every step you take to achieve your dream. Make enough research and study regarding your fields, remember every new moment/challenge is a learning process. I hope you trust yourselves and your passion and then continue to chase your dreams.
How do you think you can help ladies to feel confident and empowered?
Everybody has the right to feel confident and empowered. Attitude and appearance do play an important role. Our heels are all designed for women to be more confident with our unique and fresh design. It helps every women feel empowered in presenting themselves by knowing they are wearing the best sophisticated heels for them.
What excites you most about your industry?
Things that excites me the most is when I receive love and support from customers known as “2morrow squad”. Knowing that they love the heels that I designed and produced makes my heart flutter and it motivates me to produce more and with better quality. The common feedback is that our brand produces comfortable heels and the design is really edgy and fresh and they cannot find from other places. Our price is affordable which is another plus point.
What have you learnt recently that you hope the other ladies can take back?
With the current situation around the world, COVID-19 pandemic has affected our lives. We need our own savings and income to prepare us for unexpected things in the future. It would be beneficial for ourselves, our family and we can help to lighten our partner’s burden too.
What do you do in your free time as self care? How do you unwind?
Sometimes, I do get stressed out. There will be time in a month when I just go for a spa treat to reward myself after all the hard work. Self care is very important, spa is just one way I unwind.
Another way to make myself feel better is to write a gratitude journal after I wake up every morning. By listing the things that I am grateful for, it makes me feel good and I want to strive for more.
When I am about to launch new heels collection, I would visit special places with beautiful architecture and scenery including sporty places that fit the heels’ concept. It always brings me on a good mood because I feel blessed to see such beautiful scenery. In addition, I love to visit beautiful cafes and take nice OOTDs and food photos.
What is one thing you are grateful for?
One thing that I am grateful for is the support that I received, especially from my family and customers. Without my family, I would not be brave enough to push myself and pursue my dream to have my own brand. I would also like to thank my customers for loving the casual and bridal heels I produced.
Let us know more about what you do!
Take confident steps towards your dreams with 2morrow heels. Our heels are produced to make women feel empowered with the sophisticated handmade design yet comfortable as the highlight of the heels. Wear them on the day to chase your dreams and bring it to a special occasion for extra glam.
One lucky winner from Malaysia will be able to win a pair of custom made heels worth RM 360! Head over to The Ladies Cue Instagram to take part!
Connect with 2morrow Official!
Are you a Fempreneur too?
Connect with us – we’d love to feature you! Say hi to us at firstname.lastname@example.org or reach out to us via our social media.
Read TLC x Fempreneur Series:
- Anna Lim, Limmy’s
- Connie Go, Gosford Leather
- Jane Blanloeil, Puttot
- Grace Ng, Lenicc
- Gisele Woon, MagicPainters
The rest of the Fempreneur interviews can be found here.