FRISO & Maison Q launches limited-edition sleepwear on World Sleep Day to raise awareness of the two-way connection between sleep and digestive health.
FRISO urges parents to take a more proactive approach to help their children achieve good poop through better sleep. The brands came together to release FRISO x Maison Q limited-edition sleepwear, with the aim to help parents start a conversation with their children about the importance of good gut health.
The Good Sleep, Good Poop Connection
A two-way Street Good digestion is necessary to break down food into nutrients and for the absorption of protein, which helps in tissue building and growth. The gut also produces 95% of the body’s serotonin, a key hormone that helps regulate emotions and sleep.
As a result, children are able to sleep better when they have good digestive health, but not only that: research further indicates that the relationship between good sleep and good poop is a two-way street.
“It may not be intuitive for parents to connect good digestion with good sleep, but good sleep has proven to be positively correlated with more diverse gut microbiome – the “good” bacteria in your gut,” said Dr Petrina Wong, Consultant Paediatrician (Respiratory & Sleep) of SOG – Petrina Wong Clinic for Children Respiratory and Sleep.
“These microorganisms play an important role in digestive, metabolic, and immune functions, which in turn helps young children better regulate their sleep. By combining natural dietary choices with good lifestyle habits, parents can improve their children’s digestive health and overall well-being.”
FRISO x Maison Q Limited-edition Sleepwear
The limited-edition sleepwear will be available soon at retailers nationwide from 19 March 2021. Parents can view the FRISO x Maison Q limited-edition sleepwear on display at motherswork in Great World.
The sleepwear, worth SGD129, will be redeemable exclusively with the purchase of SGD200 worth of FRISO products at leading supermarkets and participating online stores from 1 April 2021.
About FRISO and FrieslandCampina
Produced and packed in The Netherlands, FRISO is present in over 25 countries and ranked as one of the Top 56 formula milk brands in Asia. FRISO is a brand under one of the world’s largest dairy companies, FrieslandCampina, which is also a cooperative jointly owned by over 18,000 dairy farmer members from over 12,000 dairy farms in the Netherlands, Germany and Belgium. Founded in 1871, FrieslandCampina has 150 years of expertise in milk and its application, allowing it to produce a wide range of quality, nutrient-rich foods including dairy-based beverages, toddler nutrition, cheese, functional dairy-based ingredients and more for consumers, businesses and industries worldwide.