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Geneco Rolls Out Sustainability-Focused CNY Campaign Spotlighting Local Native Flowers

• Geneco’s partnership with NParks’ Garden City Fund will feature four flowers native to
Singapore, in the spirit of cultivating greater appreciation for biodiversity conservation
in Singapore

• 26 red packet recycling bins will be unveiled across Singapore in this Geneco-led
initiative in partnership with 5 local brands, back for its second consecutive year. Campaign features local celebrities such as Rui En and Tay Kewei

• Geneco to offer a year’s worth of electricity complemented with Power Eco Add-on in its social media campaign to two lucky winners

Geneco rolls out sustainability-focused CNY campaign spotlighting local native flowers
Geneco rolls out sustainability-focused CNY campaign spotlighting local native flowers

Geneco, one of Singapore’s leading electricity retailers, unveils its Chinese New Year campaign, “Change Brings Prosperity”, as part of the brand’s purpose to bring awareness to the importance of a sustainable living environment while rallying Singaporeans to advance Singapore’s biodiversity conservation efforts.

In partnership with Garden City Fund (GCF), a registered charity established by the National Parks Board (NParks), Geneco is spotlighting four of Singapore’s native flowers on its red packet design to showcase their exquisite features. Each red packet is illustrated in intricate detail and accompanied with a simple write-up to share lesser-known facts about the green spaces where each flower can be found with the aim of encouraging Singaporeans to explore the abundance of nature spaces in Singapore.

For its second consecutive year, Geneco will continue its sustainability efforts with local partners to deploy red packet recycling bins across Singapore and encourage the public to remain eco-conscious amidst the festive season.

Geneco rolls out sustainability-focused CNY campaign spotlighting local native flowers
Geneco rolls out sustainability-focused CNY campaign spotlighting local native flowers

Raising Awareness On Conservation By Spotlighting Singapore’s Native Flowers

As part of the Singapore Green Plan 2030, one of the key pillars is to transform Singapore into a City in Nature and bring Singaporeans closer to greenery in their everyday lives. This is propelled by a broad range of initiatives including the conservation of local flora and fauna to restore Singapore’s natural heritage. Through such sustained efforts by NParks, Singaporeans today can enjoy encountering a wide variety of native species and be immersed in nature in their everyday lives.

This initiative comes on the back of the Geneco’s repertoire of green efforts such as its Plant-A-Tree programme – also in collaboration with GCF – and the ChangeMakers programme, as the brand continues its journey to encourage Singaporeans to adopt a sustainable lifestyle. In total, 688 of Geneco’s customers will be receiving two exclusive sets of red packets.

In conjunction with this initiative and for a chance to win these red packets, Geneco will introduce a social media contest to encourage Singaporeans to appreciate and contribute to efforts that support nature conservation within the cityscape. Participants can stand a chance to win a year’s worth of electricity complemented with Geneco’s Power Eco Add-on, Singapore’s first-and-only customisable green add-on for electricity plans. The inclusion of the Power Eco Add-on underscores Geneco’s commitment to continue driving the uptake of green electricity amongst Singaporeans for a greener tomorrow.

 

Red Packet Recycling Bin Initiative Returns For The Second Consecutive Year

In line with Singapore’s push towards circularity and conserving our environment for future generations, Geneco has again partnered with a number of likeminded local brands to roll out recycling bins across Singapore for the public to deposit their used and excess red packets. This builds on last year’s red packet recycling movement, keeping the tradition alive and empowering Singaporeans to make sustainability their way of life.

More than 410kg of red packets were collected last year and with this encouraging response, this year’s collaboration sees Wisma Atria joining the initiative, adding on to existing partners like CRU, REFASH, IUIGA and Tay Paper Recycling. Through this yearly initiative, Geneco aims to empower individuals to remain eco-conscious even amidst the festivities and inspire eco-friendly habits to take root within our society.

Geneco rolls out sustainability-focused CNY campaign spotlighting local native flowers
Public can drop off their used and excess red packets at any of Geneco’s 26 red packet recycling bins across Singapore

As a testament to this meaningful project, local celebrities including Rui En and Tay Kewei will be lending their voices to this initiative to ignite a movement among their audiences. Geneco’s red packet recycling bins will be available from 3 January to 6 March, across 26 retail and office locations islandwide.

This year’s “Change Brings Prosperity” campaign marks one of the many ways that Geneco is reinforcing its sustainability message as the brand continues inspiring Singaporeans to embark on a green journey and take strides to strengthen its community of eco advocates through meaningful partnerships. In the year ahead, the brand will continue engaging the local public through an array of green initiatives as it continues its pathway as a key enabler for sustainability in Singapore.

Geneco rolls out sustainability-focused CNY campaign spotlighting local native flowers
Geneco rolls out sustainability-focused CNY campaign spotlighting local native flowers

Details of CNY Social Media Contest

1. To participate:
a. Simply comment on which nature park is your favourite and the reason why on
the contest posts on Geneco’s Instagram and Facebook pages. Do remember
to also tag 3 friends and include the hashtag #ChangeBringsProsperity
b. Alternatively, for a better chance to win, participants can choose to post an
image of their favourite local nature park via a Facebook post, Instagram Post
or Instagram stories5
together with the reason why that nature park is their
favourite. Participants are also required to tag @genecosg and 3 friends to
spread the message, and include the hashtag #ChangeBringsProsperity.

2. On each of Geneco’s social media platforms, one lucky winner will be walking away
with a year’s worth of electricity with Power Eco Add-on (100% Renewable Energy
Certificates) with two sets of Limited Edition Geneco Red Packets. 50 winners will
also, be chosen to each win two sets of Geneco’s red packets and $28
eCapitaVouchers.

3. Contest will be open from 3 to 23 January 2022. Winners will be announced within
7 working days after the contest ends, on Geneco’s respective social media pages.

About Geneco

Geneco, a brand of YTL PowerSeraya, is a licensed leading electricity retailer committed to
building a sustainable and accessible energy future for the communities it
serves. Geneco sells electricity to homes, businesses, and industries across Singapore.

Geneco’s parent company, YTL PowerSeraya, is one of Singapore’s largest power
generators, with 50 years of experience in power generation. Geneco’s eco-friendly ethos
stems from the United Kingdom, where Geneco UK – part of the wider YTL Group of
companies – has been acclaimed for its work in recycling and renewable energy.

To learn more on Geneco, its #ChangeMakersSG programme, and the #PowerTheChange
campaign please visit https://blog.geneco.sg/events/powerthechange-with-geneco-what-willyou-choose-to-power-today and https://www.geneco.sg/changemakerssg/

The Ladies Cue
The Ladies Cuehttps://www.theladiescue.com
The Ladies Cue is a Lifestyle Community across Asia (Founded in Singapore) that brings ladies trends and happenings about Beauty & Wellness, Food, Fashion, Travel and Parenting through digital and offline platforms.
The Ladies Cue is a Lifestyle Community across Asia (Founded in Singapore) that brings ladies trends and happenings about Beauty & Wellness, Food, Fashion, Travel and Parenting through digital and offline platforms.
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