Limited-edition collectibles designed by kāi by @bellywellyjelly are now available with the purchase of Kotex® Products
On 29 July, leading feminine care brand, Kotex® Singapore, announced the launch of its new campaign “Unstoppable” in partnership with lifestyle brand KĀI by BELLYWELLYJELLY, and its founder, Christabel Chua. At The Ladies Cue, we are very supportive of the campaign that aims to build a community of empowered females and inspire them to believe that they are unstoppable in reaching their goals. This also promotes Kotex’s mission to ensure that period stigma will not be a barrier to any girl or woman’s progress.
One of our well-known Singaporean Influencer, Christabel Chua often uses her platform to motivate and encourage her followers to stay positive despite the obstacles they may face. Through the campaign, she will share what being unstoppable means to her, and will use her voice and platform to encourage more stories of female empowerment and sisterhood. Kotex also seek to remind girls and women in our community to be bold, ambitious and believe that they are unstoppable in achieving their dreams despite any barriers or obstacles, period or not.
kāi has designed limited-edition collectibles including a water tumbler for your favourite bubble tea and two-piece sticker pack with creations that serve as a reminder on their notebooks and an inspiration to females to be unafraid to work towards their goals. The collectibles (worth S$38.80) are super cute and can be used to compliment your life. It will be made available for free together with S$18 purchase worth of Kotex® Products including the Kotex Luxe® range from now till 15 September 2021 or while stocks last. To redeem the Unstoppable kit, the original receipt will have to be presented at the customer service counter or cashier counter at participating retail outlets islandwide.
For more information on the promotion and the full list of participating outlets, please visit https://www.kotex.com.sg/kotex-luxe-unstoppable.
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About kāi by bellywellyjelly
Local lifestyle brand kāi brings a daily dose of #yourvitaminhappy with their everyday apparel, paper goods and sticker packs designed for both work and play. The word ‘kāi’ is derived from the Mandarin character 开 (kāi), meaning “openness” and “happiness” when used in the word 开心. Inspired by the need to combat Monday blues, kāi was first founded in 2017 by established fashion & beauty personality Christabel Chua (@bellywellyjelly), who saw bright colours and quirky prints as a way of lifting her mood and bringing sunshine to an otherwise mundane routine. Visit kāi’s website at www.iamkai.co.