Believe in the power of community. On some days when you feel big goals are impossible, or when you feel like giving up, you need to lean on your like-minded community. You can even “borrow” motivation, and in turn “return” with your own inspiring stories to pay it forward.
In this special column called the “TLC x Fempreneurs Series”, we will be featuring inspiring Female Entrepreneurs (Fempreneurs) in short. You will be able to have a sneak peek at their mindsets and their daily habits.
Meet Lily Loh
Lily Loh is the Founder of Lilo Premium Ikan Bilis Powder, which sells seasoning powder made from ikan bilis.
Lilo Premium Ikan Bilis Powder was featured on Sunday Times, The Smart Local, Wonder Years, and was also recommended by National University Hospital Dietitian.
Tell us a little about yourself.
I’m Lily Loh, 36 years old this year. I am a mother of one beautiful daughter by the name of Lauren. I’m the owner of Lilo. We manufacture ikan bilis, mushroom, scallop, whitebait powder in our very own SFA Licensed factory in Singapore.
What got you started on your business?
My girl is a fussy eater since she started on solids and I remembered my late mum making ikan bilis powder for me when I was young, so I tried many different variations of Ikan Bilis and baking many times until I get the perfect taste, texture and fragrance. I see my daughter eating better whenever I add my ikan bilis powder in it and so I know the joy of parents who enjoy seeing their little ones eating well and healthily. It is especially convenient for busy mums who want to cook up a decent meal for their little ones without compromising on the nutrition and taste!
What excites you most about your industry?
I get to meet mummies from all walks of life. We share recipes to help each other bring a good meal to our family dining table. These recipes can be as simple as using rice cooker to prepare for the meal. Some meals take only 15 minutes of preparation.
What were some difficulties you faced in your life and how did you overcome them?
The darkest part of my life would be when my mum had lung cancer and passed away within 6 months in 2012. It was a devastating period. I grieved, cried and grew to accept that she was gone and will remain in a special corner of my heart. I also learnt that time waits for no one. Spend time with your love ones. Everyday is a gift.
Who inspires you?
My mother. She had to take on 2-3 jobs to make ends meet when I was young. We were poor, but happy.
Do you have any word of advice for other ladies who are starting their business / starting to pursue their dream?
Financial and time planning is important. Do discuss with your spouse. I sat down with my husband and charted out the liabilities e.g. mortgages and insurances and see if it was viable for me to pursue my dream.
What have you learnt recently that you hope the other ladies can take back?
Our success is determined by ourselves. You can be a stay-at-home mom and be successful in home schooling your cuties. You can also be a full-time working mom and be successful in juggling work and home. We are all amazing in our own ways.
How do you think you can help ladies to feel confident and empowered?
Confidence comes from our inner self. It comes from the pride from loving what we love to do. There were mummies who had no confidence of cooking and once they started to use Lilo, it is a joy to see their cuties appreciate and enjoy mummies cooking.
What do you do in your free time as self care? How do you unwind?
On my massage chair over a glass of whisky.
Let us know more about what you do!
Worried about adding too much salt to your little one’s meal but looking for ways to add flavour and nutritional value? Perhaps Lilo Premium Food Powders is your answer.
LILO Premium Food Powders are specially created in our very own SFA Licensed Factory to enhance the flavour of food for our loved ones with 100% goodness from Ikan Bilis, Shiitake Mushroom or Scallop. Easy and convenient to use to prepare a nutritious meal for your love one! No added preservatives or salt!
TWO winners will walk away with $50 e-credits to spend on Lilo Premium Food Powder. Head over to The Ladies Cue Instagram to find out more.
Connect with Lily!
Are you a Fempreneur too?
Connect with us – we’d love to feature you! Say hi to us at firstname.lastname@example.org or reach out to us via our social media.