- As part of its launch in Singapore, Dr. Wolff will be introducing the Bioniq® Repair-Toothpaste and Bioniq® Repair-Toothpaste PLUS.
- Bioniq® Repair-Toothpastes contain 20% hydroxyapatite or biomimetic enamel, an active ingredient that takes a natural approach to remineralizing teeth. It is the only toothpaste from Germany that contains 20% hydroxyapatite.
- Hydroxyapatite reduces oral health issues such as sensitive teeth, and gum disease and helps to prevent cavities.
The Dr. Wolff Group, a family-owned pharmaceutical, and cosmetic company launched its Bioniq® Repair Toothpaste in Singapore on Monday, 16 May 2022. For more than a decade, the Germany-based company has led research and development of modern dental care products to cater to the growing pains of consumers. Its leading dental care product, Bioniq® Repair-Toothpaste’s main active ingredient is the “biomimetic tooth enamel” called hydroxyapatite (HAP), which remineralizes the teeth and forms a protective layer against enamel erosion. Interestingly, this ingredient alone is known to remineralize the deeper layers of the teeth effectively, as compared to other common remineralizing agents used in oral care.
The natural mineral not only makes up almost 97% of the outermost layer of our teeth, known as the enamel, the mineral can also be found in our bones, with approximately 60% of our bone mass made of HAP. As the main component of the teeth enamel, HAP actively protects the underlying tooth layers from bacteria which can cause diseases, and even lead to the death of the tooth. Our tooth enamel cannot be naturally reproduced by human body cells and therefore it needs to be protected. One approach is the application of HAP from oral care products.
HAP is also known to reduce bacterial adhesion to the teeth and in turn, reduces the risk of gum problems. HAP is also known to occlude dentin tubule, thus preventing sensitive teeth from recurring. As dental caries and gum disease such as gingivitis are biofilm-associated diseases, bionic enamel helps in preventing these diseases. Additionally, a HAP-based toothpaste also has cosmetic benefits when used twice daily such as removing teeth discoloration caused from substances including nicotine, tea or red wine.
The Bioniq® Repair-Toothpaste and Bioniq® Repair-Toothpaste PLUS are the only toothpastes from Germany to contain 20% HAP, also known as biomimetic enamel and will be made available online exclusively at Dr. Wolff’s Asia website: www.shop.bioniq.sg. Singapore is the first country that the product has been made available in Asia.
Dr. Wolff’s Bioniq® Repair Toothpaste is currently available in Germany and Austria, with over 2 million units sold last year in Germany alone. Alongside the latest launch in Singapore, Dr. Wolff has plans to launch its biomimetic oral care range in Switzerland and USA soon.
Besides the launch of its first dental product locally, Dr. Wolff also manufactures and distributes other internationally renowned healthcare brands in Singapore such as Alpecin, Plantur, Alcina, Dr. Wolff’s Vagisan, and Linola.
Prevalent Dental Issues in Singapore
Teeth sensitivity as a result of exposed dentin tubule is a prominent oral issue in Singapore, that affects approximately more than half the population. Exposed dentin can often be caused by existing gum diseases and acidic food. Having sensitive teeth can affect our daily lives by causing sharp pain or discomfort whenever we drink or eat something cold.
Bioniq® Repair Toothpaste Designed According To The Principle Of Bionics
Our tooth enamel can be worn out daily by acid attacks from our diet. When it is worn down, enamel erosion is irreversible and is unable to regenerate naturally by human body cells. With Bioniq® Repair-Toothpaste, tooth enamel can be “brushed back”. For this purpose, Bioniq® Repair-Toothpaste was developed according to the principles of bionics. This term is a combination of “biology” and “technology” and by definition, is the application of biological methods and systems found in nature.
Using a bionic approach is an effective and popular concept, with many products adopting this development process over the past decades. Well-known examples are the camera lens which was developed on the model of the human eye, the Velcro, and the jackhammer which were inspired by nature. Dr. Wolff has now taken a similar approach for their Bioniq® Repair Toothpaste and developed oral care products with biomimetic enamel, which is modeled based on natural enamel using the tooth-like ingredient, HAP.
Well Researched Active Ingredient: Studies Prove Efficacy
The outstanding results on the mode of action of HAP have already been demonstrated in more than 200 international studies including clinical trials and have proven that HAP can adhere to the tooth surface. It remineralizes microscopic defects and forms a protective layer by adhering to the surface of the teeth while brushing and keeping the natural enamel healthy. At the same time, it reduces the formation of new plaque which helps to prevent cavities and protects healthy gums.
Clinical research has demonstrated that this active ingredient in the toothpaste, when used twice a day, keeps both teeth and gums healthy in the long term, supporting overall oral health.
For more research findings and information, please visit: www.shop.dr-wolff.asia/collections/bioniq
About Dr. Wolff
Founded in 1905, Dr. Wolff is one of the largest medium-sized family-owned businesses in the German cosmetics market. The global headquarters is based in Bielefeld, Germany. Dr. Wolff Singapore Pte Ltd is a subsidiary of the Dr. Wolff Group, and is based in Singapore, overseeing the South-East Asia countries.
The Dr. Wolff Group consists of the owner-managed companies Dr Kurt Wolff, Dr August Wolff and their international subsidiaries. Distinguished by the development and creative marketing of real innovations for more than 100 years, the company concentrates on products which embody verifiable advantages for consumers.
For more information, please visit: www.shop.dr-wolff.asia/pages/about-us