Lyre’s introduces pre-mixed non-alcoholic cocktails to sip on the go without the hangover in tow.
Non-alcoholic spirits brand Lyre’s is back with their new launch of its ready-to-drink cocktails in a can in Singapore! The new series offers a convenient solution for individuals who are unable to drink too much alcohol. Available in Singapore at select Cold Storage outlets and on Lyre’s e-commerce site, the cans offer imbibers the freedom of choice to enjoy their drink anytime, anywhere. The 3 flavours are also joined with the 13 other non-alcoholic spirits from Lyre’s which are designed to make an endless variety of drinks. 2 more new flavours, American Malt Cola and Dark’N’Spicy, will be available soon in Singapore as well.
Lyre’s was created to replicate the world’s most popular spirits into their non-alcoholic versions for everyone to enjoy, each as close to the original flavour as possible. The Lyre’s expanding portfolio of 14 premium non- alcoholic spirits is capable of crafting 90% of the world’s best-selling cocktails and is now complemented by these new ready-to-drink pre-mixed non-alcoholic cocktails. For individuals who love to create new flavours of drinks using spirits, the non-alcoholic spirits will be one of your favourite exploration materials for your guests without getting them drunk!
The cocktail range offers three pre-mixed drink styles crafted to look, taste and sashay around the palate, just like the original summer’s cocktail favourites, including the G&T, Amalfi Spritz and Classico. What’s even better about the trio, is that they are vegan, nut and gluten-free with ultra-low calories of less than 69 calories per can! Easy to enjoy straight out of the chilled can, these versatile refreshments are perfect for family gatherings and even small parties that will not leave you hanging over the next day.
The classic Amalfi Spritz evokes notes of bittersweet orange to create the perfect serve for those who prefer the taste of an Aperol Spritz. The Amalfi Spritz was also the only product to be awarded a Gold Medal in the 2021 International Spirits Challenge within the No & Low category in a hugely competitive group with 721 products entered!
My personal favourite is definitely the decadent Classico with a crisp, dry finish, with hints of fresh peach and granny smith apples that pay homage to the Italian sparkling Prosecco. The fruity flavours will make it one of the easiest to drink for beginners who would like to enter into the world of alcohol. What’s even better, is that it will be available in a Champagne Bottle soon! Time to get it ready for our New Year’s parties.
Lastly, would be the classic summer favourite with Lyre’s take on the G&T packed with firm flavours of juniper, citrus, and refreshing tonic. The surprisingly similar flavours left me with a comforting warmth despite not having any alcohol in it.
The global non-alcoholic spirits boom is in full swing and projected to grow by 31% over the next three years1 as Lyre’s continues to lead the charge in the non-alcoholic category. Lyre’s has also generated a significant 538% growth in revenue compared to the same time in January 2020, and they underpin the importance of ‘Dry’ months as the gateway for the sober curious and drinkers alike in the non-alcoholic spirits category, increasing the demand for sophisticated adult-beverage like the Lyre’s range.
Along with their Spirits counterpart, the Lyre’s ready-to-drink cocktails are available by the can (S$6.50) or in a pack of four by flavour at Cold Storage Great World, Cold Storage Kallang Leisure Park and Cold Storage Plaza Singapura (S$25). They also can be purchased through Singapore’s e-commerce platform (https://lyres.asia/) in a mixed carton of 12 with four cans of each flavour (S$78) or in a case of 24 cans by flavour (S$156).
Lyre’s exquisite range of lovingly crafted non-alcoholic spirits was borne from a quest to make the impossible possible – giving the freedom for consumers to drink their drink, their way. After a rigorous three years of development and refinement, the brand has launched a premium range of 13 alcohol-free spirits and now three ready-to-drink non-alcoholic cocktails using a unique understanding of food science and flavour architecture. Lyre’s products were crafted to pay homage to the flavours of the world’s most time-tested spirits, following the belief that people want to make better choices around their alcohol consumption while still enjoying their much-loved drink of choice. From Absinthe to American Malt, London Dry Spirit to White Cane Spirit, Lyre’s sources the finest all-natural essences, extracts and distillates from the four corners of the globe to craft its portfolio. Since foundation, Lyre’s has become the most awarded non-alcoholic premium spirits brand globally and recognised as the global category’s second best-selling brand by the Drinks International Annual Brands Report 2021. Set to reinvent the way the world drinks, Lyre’s is a UK brand that made its debut in 2019 and has expanded to 43 countries and counting.