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TLC x Fempreneurs Series: Brooke Lim (Classicle Club)

In this special column called the “TLC x Fempreneurs Series”, we will be featuring inspiring Female Entrepreneurs (Fempreneurs) in short. You will be able to have a sneak peek at their mindsets and their daily habits.

Believe in the power of community. On some days when you feel big goals are impossible, or when you feel like giving up, you need to lean on your like-minded community. You can even “borrow” motivation, and in turn “return” with your own inspiring stories to pay it forward.

Meet Brooke Lim (Classicle Club)

TLC x Fempreneurs Series: Brooke Lim (Classicle Club)

Tell us a little about yourself. What is your business/brand about? 

My name is Brooke, I recently graduated from Raffles Institution, and I founded Classicle Club — a H1 General Paper specialist — so students never have to settle.

Our aim isn’t to change the world but to influence the way communities and students interact, to level the playing field, and give students more agency in their own learning. I’ve seen the consequences when a student is treated as second-tier in a two-part equation and it results in a lot of lost potential. In 2023 – and today and tomorrow – I want to change that.

Classicle Club helps navigate the GCE-Singapore Cambridge A-levels as a H1 General Paper specialist for hundreds of students from all 17 Junior Colleges & pre-university institutes in Singapore.

Classicle Club is adored by students & parents alike because of our attention to detail. Unlike so many of the local tuition behemoths, Classicle offers an end-to-end education experience with enterprise-grade student service. Through an online learning library and round-the-clock support, your learning continues outside of the classroom – they’ll leave you with academic gems that you can begin applying to your revision immediately.

Speaking of gems, take a glimpse at some of the numerous essay-writing & comprehension lessons you’ll walk away with after an evening with Classicle Club:

1. How to craft a killer introduction that hooks your reader from the very start.
2. How to weaponize syntax so that people actually *want* to read your sentences.
3. Why it’s imperative to stay abreast of current affairs in your essays.
4. How to develop a personal voice that your examiners will obsess over.

And loads more.

Whether you’re a fledgling pupil who wants to hone their General Paper chops, a straight-A student keen on remaining a straight-A student, or a confused rookie looking to add that extra “oomph” to their academic journey, Classicle is the all-in-one class system built for ambitious students, today.

What got you started on your business? 

I started tutoring just one student, after which the numbers grew exponentially through word of mouth. It was incredibly rewarding to have these students come to me, determined to learn, and grow under my tutelage. I knew I was ambitious, I knew I was passionate, and I wanted to change the world in some manner or another, but I had no idea what that might look like. So I channeled my time and energy into building a full suite of experiences for the students.

Before you started on your business, what did you do on a full-time basis?

I was a student. I studied — that was what I did best. I scored mostly As throughout Junior College, never receiving a grade below a B. I attribute my consistent grades to discipline — the discipline to detach from social media & live like a digital nomad. It set the foundation for my education trajectory. But all along, I knew I wanted to work in tech, after realizing how reliant students are on their phones. Because school is so sheltered, it’s possible to excel without being online most of the day. Life outside of school, however, is quite the opposite. It’s almost impossible to create any impact or to navigate a place without technology.

I enjoyed my time during a FinTech internship — I was constantly challenged & surrounded by intelligent, poised individuals. It was a period of immense growth.

TLC x Fempreneurs Series: Brooke Lim (Classicle Club)

What were some difficulties you faced in your life and how did you overcome them?

Not being taken seriously because of my age and gender profile. That wreaks havoc on my self-esteem. I’ve struggled so badly with imposter syndrome. Sometimes I have meetings with older men and I’m spoken to as though I’m small and cute and niche instead of a force. We’ve scaled from zero to over 200 members in less than a year. More than a thousand students have attended our classes to date. They’re real numbers. Sometimes I wonder what people would say if I was a man.

What excites you most about your industry?

Like most tuition centres, Classicle Club makes its profit through membership tiers, subscriptions to an extensive online learning library, and tuition fees for hybrid classes and various lesson structures. But what the company is really selling is a ticket to a supportive community of intelligent, ambitious individuals amidst the hazy stress of examinations.

We see Classicle less as a tuition centre or a social tech platform than as a brand. I’m a big believer that branding is everything because empowering the younger generation requires a multi-faceted approach. But it all boils down to the same vision: a safe, enriching space for students to challenge their limits. That has required me to expand my vision for the company beyond the students whom I imagined when I first incorporated the company. Right now, I’m happy to own our shortcomings. Because that’s the only way we’re going to improve.

What is your vision / personal motto?

IF WATCHING IS ALL YOU’RE GONNA DO, THEN YOU’RE GONNA WATCH YOUR LIFE GO BY WITHOUT YA.

That’s a quote from a Disney movie. I adore that wistful, visceral sentiment that lives within only a few brands in the world. And yes, there are some Disney movies that flop. Even if their products sometimes aren’t that great, the brand still makes you feel magical. As though any of your dreams could come true.

Do you have any words of advice for other ladies who are starting their business/ starting to pursue their dream?

I wish women would talk about their grandiose hopes, wishes, and visions for the future more. So many of us are afraid to verbalize our dreams because we’re scared that they won’t come true. We’re scared of looking like a failure. And when you think about some of the huge, behemoth, male-led enterprises, the founders have always said, ‘We’re going to change the world. We’re going to revolutionize this industry; we’re going to reinvent that industry.’ When a woman says that, she is called delusional or arrogant. I’ve been discredited and verbally abused by strangers for saying things that insinuate that we have grand visions.

TLC x Fempreneurs Series: Brooke Lim (Classicle Club)
Fempreneur Brooke Lim

What have you learnt recently that you hope the other ladies can take back?

You can delegate authority, but you can’t delegate responsibility. While making decisions, you need to examine data and evidence and learn to make rational decisions. Don’t let yourself become emotionally invested in a given conclusion before you’ve considered whether or not it’s the right one. When you need to think fast or quickly choose a course of action, pick the option that promises the greatest benefit for everyone involved.

How do you think you can help ladies to feel confident and empowered?

Do something selfless that makes you feel good every day. Volunteer for something or donate something every once in a while. Be nice to others and give back.

Do something selfish to make you feel good. Get a massage. Buy a donut. Spend an entire afternoon reading. Be comfortable with being alone and feed your human need for solitary adventures.

TLC x Fempreneurs Series: Brooke Lim (Classicle Club)
Classicle Club Brand Logo

What is one thing you are grateful for?

The keen ability to learn and experience.

What do you do in your free time as self-care? How do you unwind?

I read a lot of non-fiction, I spend time with my family and I practice yoga.

Let us know more about what you do!

Classicle Club is an academic specialist expertly crafted with uncompromising quality, for a unique A-level experience with round-the-clock support. Classicle Club was created so students never have to settle. We offer access to hybrid classes, complemented by acclaimed tutors, and welcome students from all Junior College & pre-university institutions in Singapore.

Connect with Classicle Club!

Website: www.classicle.club
Instagram: www.instagram.com/classicle_club

Giveaway Alert

TLC x Fempreneurs Series: Brooke Lim (Classicle Club)
TLC x Fempreneurs Series: Brooke Lim (Classicle Club) Giveaway

1 lucky winner stands a chance to win a month of hybrid access (the All-Access plan) worth ($553), inclusive of access to the Classicle Collection worth S$553!

Classicle Club helps hundreds of students from all 17 Junior Colleges & pre-university institutes, and secondary schools in Singapore navigate their examinations as a H1 General Paper & O-level English specialist.

⁠𝐇𝐨𝐰 𝐭𝐨 𝐏𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐆𝐢𝐯𝐞𝐚𝐰𝐚𝐲:⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁠
1. Like this post.⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁠
2. Follow @classicle_club and @theladiescue on Instagram.⁣⁣⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁠
3. Tag 1 friend who you know has a child/children that are doing their A or O levels! One tag per comment. More tags = more entries⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁠
⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣
Best of luck 🌝

Are you a Fempreneur too?

Connect with us – we’d love to feature you! Say hi to us at [email protected] or reach out to us via our social media.

Read TLC x Fempreneur Series:

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The Ladies Cuehttps://www.theladiescue.com
The Ladies Cue is a Lifestyle Community across Asia (Founded in Singapore) that brings ladies trends and happenings about Beauty & Wellness, Food, Fashion, Travel and Parenting through digital and offline platforms.
The Ladies Cue is a Lifestyle Community across Asia (Founded in Singapore) that brings ladies trends and happenings about Beauty & Wellness, Food, Fashion, Travel and Parenting through digital and offline platforms.
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