In this special column called the “TLC x Fempreneurs Series”, we will be featuring inspiring Female Entrepreneurs (Fempreneurs) in short. You will be able to have a sneak peek at their mindsets and their daily habits.
Believe in the power of community. On some days when you feel big goals are impossible, or when you feel like giving up, you need to lean on your like-minded community. You can even “borrow” motivation, and in turn “return” with your own inspiring stories to pay it forward.
Meet Shradha Agarwal (Shradha ProStylist)
Tell us a little about yourself. What is your business/brand about?
As an insider and professional in the beauty industry, Shradha is the go-to expert when it comes to all things makeup. I have a diverse portfolio having worked in all fields including editorial and fashion shoots, TV, news, media, films, and even working with celebrities and brides.
Born in India and having lived in Singapore for over 15 years and am now a citizen of Singapore, I have also traveled around the world for overseas shoots and destination weddings, in her role as a professional makeup artist.
What got you started on your business?
My passion for teaching has led me to share simple, practical time-saving makeup tips and tricks in my newly launched book titled Makeup. Portraits. Stories. I truly believe that there are no rules for makeup. I urge ladies to try and experiment with various makeup styles. Just one piece of advice — starting with less is a good idea and then building up to intensify the look.
Shradha is all about classy makeup. In fact, I only recommend beauty products that I have tried and tested myself, having invested in all sorts of brands ranging from drugstore products to high-end luxury brands. Also a believer in constant learning and upgrading my skills, I check out all the latest makeup techniques and tools such as the wireless airbrush system.
Before you started on your business, what did you do on a full-time basis?
I am a certified Montessori instructor and before makeup, I was still in the creative field doing gifts and hampers including unique baby diaper cakes. These were made-to-order items that can be personalized. Whenever I get a chance I still take on a project.
What were some difficulties you faced in your life and how did you overcome them?
My parents weren’t very supportive of me doing house call services as a makeup artist. Back in 2005 when I did my guest makeup course I lived in India and my parents were worried about makeup not being a well-paying career as well as about the safety issue related to the travel involved in makeup services. I married & moved to Singapore in 2006, in 2007 I had my firstborn, and life became very busy, in 2009 I did Professional makeup artistry course from Cosmoprof International and passed out with distinction in my exams. Being a parent to a toddler & exploring the makeup industry wasn’t easy. Moreover, I was new to Singapore then. But I never gave up, participated in a lot of charity shows, and volunteered to sponsor various events which helped me build a good network.
Who inspires you?
My mum taught me to never give up, to keep learning, and to be consistent with it. From here I have learned to be grateful and full of gratitude. To give and share and be thankful for everything in life. Most importantly from her, I have learned to say YES to things I have not tried before but am willing to give a go.
What excites you most about your industry?
It’s ever-evolving. Caters to women of Colour. Brings communities together. No boundaries to creativity. The immense scope for collaboration and so much to explore.
What is your vision / personal motto?
Success comes to those who work hard consistently without thinking about the price. I believe in supporting my community of freelance artists, to create a platform where newcomers can have a network to discuss and secure jobs. I also believe in sustainability and clean makeup is the way forward.
Do you have any word of advice for other ladies who are starting their business/ starting to pursue their dream?
Do your homework, practice until you get it right, keep upgrading, and never fear to share your knowledge because we all have our unique points and no one can ever take that away from us. Support n uplift each other , and never leave any chance to appreciate good work. Finally, patience is the key, as there is no shortcut to success.
How do you think you can help ladies to feel confident and empowered?
Just be your authentic self and don’t be too hard on yourself either. Society creates a lot of pressure on us regarding the set standards of beauty. But I believe we are all beautiful in our own ways. As a makeup artist, I know the importance of self-care. It’s not just applying makeup to feel good n confident, it’s about realizing our self-worth, like how a child needs food at a certain time, or his playtime, enough sleep so waking up isn’t hard. We, women, need to treat ourselves the same way. Makeup adds those finishing touches.
What have you learned recently that you hope the other ladies can take back?
Stay focused. For me, this has worked immensely. The lesser I compare with others and focus more on how to improve and never stop exploring the better I get at what I am doing. I will then create my own league and level where I m competing with myself to be a better version of myself.
What is one thing you are grateful for?
Family and friends.
What do you do in your free time as self-care? How do you unwind?
I dance ( salsa & bachata ), and I love to go out on a drive with a good playlist. Spending time with my boys, watching animated kids’ movies, and keeping healthy makes me happy so every day I do take out some time to plan my meals and exercise.
Let us know more about what you do!
With so many years of experience working in the beauty industry as a professional artist, I wanted to share the knowledge I’ve gained. Along the way, I’ve picked up many makeup tips and tricks which are practical and easy for anyone to implement whether you’re a makeup artist or not.
This book is also a result of my love and passion for art and creativity. During the Covid-19 restrictions, I had time on my hands to pick up the skill of self-photography and create various makeup looks. The book features many of these prominent photos, giving my skill meaning and purpose. It includes stories of courage and ambition of industry insiders.
You may find us featured on Vanilla Luxury, SGmagazine, SingaporeMotherhood, thewedmag, justmarriedfilms, SingaporeBrides, and zee5.
Connect with Shradha ProStylist!
3 winner stands a chance to win an Autographed copy of Makeup.Portraits.Stories worth $47!
𝐇𝐨𝐰 𝐭𝐨 𝐏𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐆𝐢𝐯𝐞𝐚𝐰𝐚𝐲:
Like the Instagram post.
Follow @shradhaprostylist and @theladiescue on Instagram.
Tag a friend who has a love for makeup and comment why you’d love to win this!
Are you a Fempreneur too?
Connect with us – we’d love to feature you! Say hi to us at [email protected] or reach out to us via our social media.