UNIQLO Singapore rolled out a series of new initiatives in the “LifeWear for Her” project, as part of its continuous commitment to enhance the lives of today’s women through the power of clothing. Through this project, UNIQLO ION Orchard outlet has seen a major development in their space by dedicating certain areas to “LifeWear for Her”. To support the women in our community across different platforms, the project also sees a new partnership with local social enterprise, CRIB Society to showcase their products and services to Uniqlo patrons.
The dedicated space empowers women while supporting their transition across life stages and lifestyle needs with ease and confidence. Women can now have easier access as well as guidance towards the use of the LifeWear products that offer them more comfort during their daily activities.
The space features four different zones, including an entrance that hosts styling inspiration and doubles as an events space. Shoppers will then come across the expansive femcare aisle, which features innerwear products that support women through all life stages such as puberty, time of the month, and one’s pregnancy journey. Shoppers can look out for lineups such as maternity underwear or bratops – versatile enough for loungewear, one-mile wear, or even nursing mothers, the AIRism Absorbent Sanitary Shorts for girls and women on their periods, and wireless bras for greater everyday comfort.
A testament to the brand’s LifeWear philosophy where clothing is always evolving and designed with life’s needs in mind, the next zone is devoted to active customer feedback on UNIQLO’s womenswear and services via iPads housed in the store.
The experience finishes at the dedicated revamped fitting room, where LifeWear for Her product specialists will be stationed to recommend the right products and fit for the women. This aims to provide female shoppers with expert recommendations and a personalized and guided shopping experience.
A Strategic Partnership To Support Female Entrepreneurs
LifeWear for Her will also serve as a platform to support female leaders and entrepreneurs in the local communities. Working alongside CRIB Society, a non-profit social enterprise, UNIQLO hopes to shine a light on female entrepreneurs by putting forth these remarkable individuals to share their brands and unique stories through a social campaign, #PoweredByLifeWearForHer.
There is also a permanent space to showcase the products and services of these female entrepreneurs. Shoppers can stay tuned to a lineup of pop-up workshops or events helmed by the entrepreneurs at the store over the year, as they aim to share their brand with UNIQLO shoppers.
UNIQLO celebrates International Women’s Day
This International Women’s Day, UNIQLO has also collaborated with Singaporean illustrator and art director, Alexa Ong to launch the ‘Fempowered’ UTme! collection – a customisation service which allows anyone to make their own original T-shirt, exclusively at UNIQLO Orchard Central Global Flagship store. Available in six different designs, the overarching theme celebrates women for breaking convention, having a fearless spirit and more. The designs are hyperlocal and inspired by traditional bites such as the iced gem biscuit and local favourite – kaya butter toast.
Alongside this launch, shoppers can also look forward to new trend pieces including the new Smart Skort that comes with a stylish asymmetrical hem in solid and houndstooth styles, the Denim Mini Skirt with a sleek high-waist design, classic Pleated Mini Skirts with a comfortable stretch waistband and a straight cut for a sleek, sport style, Wide Straight Pants that come with a gathered waist and comfortable 2-way stretch fabric, a stylish and versatile American Sleeve Cropped Bra Sleeveless Top, and the lightweight Combination Short Sleeve Flare Dress with elegant gathers for an airy, effortless look.
With a continuous refresh in its product offerings, UNIQLO celebrates women from all walks of life and hopes to continue lifting women up through comfortable everyday clothing.
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About CRIB Society
CRIB is a social enterprise that empowers women to become successful entrepreneurs through networking opportunities, business matching, and professional development.
About Alexa Ong
Alexa Ong is a Singaporean illustrator and designer. Her works are known for their vibrancy and quirkiness that bring comfort and a touch of humor to everyday life.
She is an advocate for building a community that empowers women from all walks of life to pursue their dreams.
About UNIQLO LifeWear
Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives.
About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, Helmut Lang, PLST (Plus T), Comptoir des Cotonniers, Princesse tam.tam and J Brand. With global sales of approximately 2.01 trillion yen for the 2020 fiscal year ending August 31, 2020 (US $19.06 billion, calculated in yen using the end of August 2020 rate of $1 = 105.4 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.
UNIQLO continues to open large-scale stores in some of the world’s most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has more than 2,200 stores in 25 markets including Japan. In alphabetical order, the other markets are Australia, Belgium, Canada, China, Denmark, France, Germany, Hong Kong, India, Indonesia, Italy, Malaysia, Netherlands, Philippines, Russia, Singapore, South Korea, Spain, Sweden, Taiwan, Thailand, U.K. U.S. and Vietnam. In addition, UNIQLO established a social business in Bangladesh together with the Grameen Bank in 2010, and today there are more than 15 Grameen-UNIQLO stores, mostly located in Dhaka.
With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.